German automakers have turned up in full force at Shanghai's Auto Show as they fight to stay on top of consumer trends in the country that will define whether they maintain their market dominance in the electric age both at home and abroad.
rose to 4.8% in 2022 from 2.2% in 2020, according to a Reuters analysis of sales data from the Chinese Association of Automobile Manufacturers. The EV sales of all four German brands added up to only a quarter of BYD's in 2022.
"The Chinese market is no longer as stable for German carmakers as it was," Thomas Luk, partner at management consultancy Kearney, said on the sidelines of the Shanghai show.SHIFT IN THINKING "It is important to see EVs as a new generation of products, rather than an extension of combustion-engine cars," Zhang said. "Hopefully the Shanghai show can shake that misconception."
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