U.S. technology firm Apple has become the first brand to cross $1 trillion in brand value, a 15 per cent jump from last year, a global ranking by Kantar's BrandZ showed on Wednesday.
U.S. technology firm Apple has become the first brand to cross $1 trillion in brand value, a 15 per cent jump from last year, a global ranking by Kantar's BrandZ showed on Wednesday.
Earlier this week, Apple unveiled new AI features, which are expected to rekindle demand for iPhones and reverse a sales decline for its biggest-selling product due to choppy consumer spending and resurgent tech rivals. Surfing a wave of AI enthusiasm and a boom in chip demand, Nvidia has entered for the first time Kantar's list of top 10 most valuable brands in the world.
"What really sets Nvidia apart is the faith that retail and institutional investors alike have in the firm's centrality to the biggest disruptive narratives in tech - innovations like generative AI, autonomous mobility, and spatial computing," Kantar said.
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