Apple Brings Out Oprah to Tout Apple+ Streaming TV But Leaves Viewers Guessing

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Apple Brings Out Oprah to Tout Apple+ Streaming TV But Leaves Viewers Guessing
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Apple spelled out its broad ambitions for the forthcoming streaming service, saying it had partnered with the most accomplished storytellers as it seeks to define Apple TV+ as a home for quality entertainment.

Share to twitterApple aficionados have learned to wait for the end of its product announcements for the most tantalizing news: the"one more thing" that Steve Jobs would toss off, almost as an afterthought, and send the audience into a frenzy.

This time, the finale of Apple's long-anticipated announcement launching its Apple TV+ video subscription service Monday in Cupertino—the signature moment that brought some in the audience to their feet—took human form. Oprah Winfrey strode onstage, resplendent in Apple white, and, as the applause died down, responded with a comically understated"Hi."

Winfrey talked publicly for the first time about her multiyear deal with Apple—a partnership CEO Tim Cook has referenced frequently, if vaguely, on earnings calls with the Wall Street analysts.

Winfrey was the headliner at an event packed with Hollywood celebrities. Director Steven Spielberg took the stage for his inaugural appearance at an Apple event to talk about his revival of the anthology seriesThe Morning Show,FriendsDirector J.J. Abrams shared the stage with Grammy-nominated artist Sara Bareilles to tout their collaboration ona show about a young, flawed artist finding her voice.

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