‘I’m not going to get into details about what it is because as you know, we really don’t do that,’ CEO Tim Cook says
Apple Inc. Chief Executive Tim Cook says his company is “investing quite a bit” in generative artificial intelligence, the AI technology popularized by OpenAI’s ChatGPT.
AI chatter has cooled a little on Big Tech earnings calls, though executives of other tech powerhouses are still talking about the technology far more than Apple’s management is. AI came up 57 times on Microsoft Corp.’s MSFT, +0.65% earnings call last week, down from 73 times on the prior call, while the count on Alphabet Inc.’s GOOG, +0.79% GOOGL, +0.82% call fell to 75 from 90.
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