Apple’s big Prime Time event may end up being some iMacs and MacBooks, but given the company’s increased ambitions in Hollywood it could be more.
I’m trying to remember the last time a company’s big event came for prime time TV the way Apple’s 8pm ET keynote is trying to lock down our attention tomorrow. The only company I can think of that’s done it successfully lately is Victoria’s Secret with its Fashion Show. While I suspect there’s some overlap in audience between that and an Apple Keynote, I also suspect Bella Hadid is a bigger draw than a new iMac.
Apple’s going to need every tool at its disposal to make people care about a $3,500 AR and VR headset. If there’s a chance an evening keynote nets more attention than the traditional morning keynote, then Apple’s going to want to take it when it's trying to sell people on why AR and VR are the future of computing.
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