Apple is set to launch a new all-you-can-read news service along with other services at a big event next week.
"Based on our experiences with Apple Music, we're very good at running a subscription business," said one publishing exec, describing how Apple pitched the service."We know how to build a subscription business, and we're going to do that for news."
"No one wants an all-you-can-eat magazine service," said one digital publishing exec whose company isn't participating in Apple's service."Magazines are passion points, whereas music, you do want a library."The other major criticism top subscription publishers lob at the Apple service is that it won't be a windfall at all. In all, $5 per subscriber per month would be shared across all the publishers.
If they're wrong, even worse, publishers worry, the app might end up cannibalizing their existing, higher-value subscribers, turning those subscription dollars into pennies.Overall, the app is a sore point for publishers that have felt pushed around by the platform giants that want their content to get users on their platforms, but give back little in the way of revenue and user data.
Existing subs. Apple already lets publishers sell subscriptions to their own publications through Apple News and keep 70% of the revenue in the first year, then 85% in subsequent years. What happens to that sales channel now that Apple is motivated to get people to subscribe to its own bundle? Will direct subscribers drop those subscriptions in favor of the cheaper bundle?
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The Apple Watch Series 4 has converted me into an Apple Watch believerThe first Apple Watch didn't really grab me. The new Series 4 is another story.
Read more »
Apple launches new iPad Air and iPad MiniApple Inc. launched a new iPad Air on Monday that comes in a 10.5-inch design and a 7.9-inch iPad mini. Both come equipped with Apple Pencil, and the iPad...
Read more »
Apple Reveals Stunning iPad Air, iPad mini With Apple Pencil Support, No AirPods 2 YetThere have been plenty of rumors, but now the new iPads have finally been confirmed. But you’ll have to keep holding your breath for AirPods 2
Read more »
Apple debuts new iPad Air and iPad mini, which work with Apple Pencil stylusApple debuted a new mid-tier iPad with a larger screen and introduced the first iPad mini update since 2015 — a week before it rolls out a media and entertainment bundle designed to compete with Netflix.
Read more »
Apple Announces Two New iPads In A Very Refreshing WayApple has announced two new iPads in a very fresh and new way (for Apple) - via a press release.
Read more »
Netflix says it will not join Apple TV serviceNetflix Inc, the world's dominant streaming service, will not make its TV s...
Read more »
Apple’s New iPads Get Lower Billing Because Services Has the SpotlightApple unveiled two new iPads on Monday, a week ahead of its March 25 event. It is more evidence that Apple Services is getting top billing over hardware, especially as iPhone sales have lost momentum.
Read more »
Apple Watch might be able to detect irregular heartbeatsA huge study suggests the Apple Watch can detect a worrisome irregular heartbeat ... at least sometimes
Read more »
Apple unveils new iPad Air and iPad miniApple on Monday quietly announced new versions the iPad Air and iPad mini, the company's first refresh for those products in years.
Read more »
Apple Announces Two New iPads In A Very Refreshing WayApple has announced two new iPads in a very fresh and new way (for Apple) - via a press release.
Read more »