Apple's new services have too many unanswered questions to get excited about them yet, writes Therese Poletti.
Apple Inc.’s celebrity-laden product launch Monday unveiled new services for reading news, playing videogames, watching TV shows and a new credit card to pay for all of it, but left too many questions for elicit excitement from consumers or investors.
“Because this card is so integrated with Apple Pay, you need to be an iPhone user to maximize your benefits,” said Ted Rossman, an analyst at CreditCards.com, in an email. “That sounds obvious, but at a time when Apple’s phone market share is declining , it’s a bit surprising to see Apple doubling down here. By contrast, you don’t need to use Uber to get high-end cash back from the Uber Visa Card . Apple could have made a similar push for a broader customer base but did not.
A statement on the Dow Jones website by CEO and Publisher William Lewis said the content for Apple would be a “specially curated collection of general interest news from The Wall Street Journal,” a message that was seemingly repeated in a later interview.
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