Apple is reportedly planning to launch a new budget iPhone in 2020, which it hasn't done since the iPhone SE. It still discounts its older phones, however.
. While Apple continues to introduce high-end iPhones, and is expected to introduce its latest on Sept. 10, fewer and fewer people are finding enough reasons to spend $1,000 on a new phone. A lower cost device could appeal to buyers in emerging markets, too.
Apple has used this strategy before. The iPhone SE was introduced in 2016 and was priced at $399, hundreds of dollars cheaper than its other iPhones. That phone was nearly identical in design to the iPhone 4s which launched a couple of years earlier. Nikkei said it's unclear what the more affordable iPhone will be called but that Apple will likely use the same 4.7-inch screen size as the iPhone 8.It currently still sells the iPhone 7, which is several years old but now starts at $449.
The iPhone XR starts at $749, for example, while the flagship iPhone XS starts at $999. Apple is likely to continue this trend. On Sept. 10, it's expected to introduce two new flagship devices to replace the iPhone XS and iPhone XS Max, and a new version of the iPhone XR.
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