Apple will release a mixed reality headset instead of the AR glasses it wanted to replace the iPhone - here's a new development story.
Published May 18th, 2023 10:38AM EDTApple is on the cusp of launching one of the most consequential products ever made. Apple’s first-gen AR/VR headset, also known as the mixed reality wearable or Reality Pro headset, might not be a massive success when it comes to sales. But the device could set in motion of chain of events that ultimately leads to an Apple product that can replace the iPhone: The AR glasses of the future.
But I’m certainly a fan of Apple’s purported plan to replace the iPhone, and I hope it’ll come to fruition one day.Mark Gurman provided details about Apple’s unreleased mixed reality device. The well-connected reporter’s newest story adds a lot of information detailingUnsurprisingly, Tim Cook never wanted to make a cumbersome VR headset. Instead, he wanted to make unobtrusive AR glasses that could replicate the iPhone’s functionality.
Still, internal projections show that the mixed reality device might potentially become as big of a business as iPad or Apple Watch. That would mean bringing in sales of more than $25 billion a year. But unlike those products, it might take a longer time to get there. The first-gen model might sell fewer than 1 million units in the first year.Bloomberg’s
Apple can’t get there just yet either. The main issue seems to be giving the AR glasses the same performance as the iPhone while cutting power consumption by 90%: But Apple has slowed the AR glasses development, “all but killing the idea.” The company is at least four years away from introducing the product if it ever happens.
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