Apple is releasing a new iPhone that will be vastly cheaper than the models it rolled out last fall before the coronavirus pandemic. The second-generation iPhone SE will sell for as little as $399, a 40% markdown from the most affordable iPhone 11.
High-priced gadgets are expected to become an even tougher sell as the economy plunges into its deepest downturn in more than a decade.
“Apple faced a tough decision to make and ultimately decided to release and green light this smart phone to the market in hopes of gaining contained success out of the gates,” Ives wrote. Even before the rapidly spreading coronavirus forced most states to order lockdowns, Apple had been hit hard by efforts to contain it in China. Besides being its third largest market behind the U.S. and Europe, China is also where Apple makes most of its iPhones.a warning two months ago
The new iPhone SE is an update to another low-cost model that Apple released four years ago. Apple stopped selling the original iPhone SE in 2018.The updated Phone SE is essentially the same as the iPhone 8 and 8 Plus, which came out in 2017. The iPhone SE won’t share the same displays and cameras carried by the newer iPhone 11 models. But it will be powered by the same A13 processing chip that’s inside the more expensive iPhone 11.
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