Apple’s unveiling this year comes amid a global smartphone slump and lingering economic uncertainty. Read more at straitstimes.com.
CUPERTINO, California - Apple on Tuesday unveiled a new iPhone 15 Pro with a titanium case and faster chip that enables better cameras and mobile gaming, moves designed to respond to a global smartphone slump.Apple chose not to raise prices during a tough period globally for smartphone sales. For the Pro series, prices start at US$999 and the Pro Max at US$1,199, the same prices as last year for the same levels of storage, available starting Sept 22.
Apple said that USB-C charging cables are coming to both its iPhone 15 and the charging case of its AirPods Pro devices, allowing the use of the same charging cables already used for iPads and Macs. The announcements largely met expectations and shares were down 1.7 per cent after the first hour of the event.
Apple also said the iPhone 15 Pro can capture what it calls “spatial videos” by using two of the device’s cameras to capture a three-dimensional video. It uses machine learning to detect tiny changes in blood flow when the user taps their fingers together, freeing up the other hand for other tasks like walking a dog or holding a cup of coffee, said Apple chief operating officer Jeff Williams.The new Apple Watch Series 9 is displayed at the Apple event in Cupertino, California. PHOTO: AFPThe Apple Watch Ultra 2 has new features for cycling and diving and what Apple said is the brightest screen it has ever made.
The company is replacing some of those products with a textile called “FineWoven” that it says feel like suede.Chief executive officer Tim Cook also said Apple is “on track” to ship its Vision Pro mixed-reality headset early next year.
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