CUPERTINO - Apple on Monday (Sept 9) unveiled its long-awaited, artificial intelligence-boosted iPhone 16 and promised improvements in its Siri personal assistant as it rolled out new software, beginning in test mode in October. 'The next generation of iPhone has been designed for Apple Intelligence from the ground up.
CEO of Apple Tim Cook gives a presentation as Apple holds an event at the Steve Jobs Theater on its campus in Cupertino, California, on Sept 9.CUPERTINO - Apple on Monday unveiled its long-awaited, artificial intelligence-boosted iPhone 16 and promised improvements in its Siri personal assistant as it rolled out new software, beginning in test mode in October.
The Cupertino, California-based company also is betting the AI feature will drive consumers to upgrade amid a slowdown in iPhone sales. Features including improvements to Siri will be rolled out over time, Apple said. It did not say, however, when it would move beyond test. Apple's new iPhone chips use the latest version of Arm's architecture that includes specific features to speed AI applications.
By comparison, Huawei's website showed on Sept 9 that it had garnered more than three million pre-orders for its Z-shaped tri-fold phone ahead of its official unveiling. Apple fans globally have been waiting to see the new phones with AI. IPhones accounted for more than half of Apple's US$383 billion sales in 2023.
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