Derek Guy, who runs a men’s style website called 'Die, Workwear!', has become a known figure on Twitter, where some are impressed by his long-form threads with fashion commentary and others feel like they can’t get away from his tweets.
Guy, whose Twitter account @dieworkwear has more than 451,000 followers, is used to criticism of his criticisms. He is extremely vocal about his opinions, including his disdain for skinny jeans with work boots, narrow lapel peaks, short sport coats and what he considers other fashion no-nos. He even recently penned agiving advice to male politicians about what they should avoid wearing.
He’s also not afraid to direct his criticism specifically toward right-wing figures — including Jordan Peterson, a conservative podcast host, and“I’ve learned over the years of writing about clothing that you want to be very careful about how you frame criticism. I think it’s very distasteful to post photos of random people for criticism,” he said in a recent phone interview with NBC News. “If a body has to be underneath it, then I have to choose somebody.
But how did Guy, a relatively under-the-radar men’s fashion writer, end up on everyone’s Twitter feeds? Like many others who gain a fast following online, his notoriety began with a viral spat. Last year, Guy called out the price tag of a watch from Brick Watch Company, which was launched by Barstool Sports founder Dave Portnoy.
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