Dating apps are designed to help people find dates and develop long-term relationships. But they are also designed to keep users involved with the app.
Once upon a time, the dating pool was relatively shallow. You could date people you met at school or work, at a bar, in a social club, at church, or through friends. Sometimes, the more eager among us sought the services of a matchmaker or placed a personal ad in a local newspaper or magazine. There was also a thing called computer dating, where you filled out a lengthy questionnaire and got “computer-matched” to someone else who’d filled out the same lengthy questionnaire.
First and foremost, there is the triple-A allure of accessibility, affordability, and anonymity. Basically, apps are available 24/7, they’re less expensive than a trip to your local singles bar, and you can keep your search for love relatively secret and anonymous if you choose. These factors have been a draw for internet-based
The second factor that hooks dating app users is variety. Humans are hardwired to desire variety. For example, our brains know that our bodies require a variety of foods to get all the nutrients we need to be healthy. This is why we don’t want the same thing every meal, even if that thing is our favorite food. This desire for variety carries over into other aspects of our lives, including, to a certain extent, romance.
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