Forever 21, which is reportedly considering filing for bankruptcy in the face of flagging sales, is being sued for at least $10 million over allegedly using Ariana Grande’s likeness without permission
Photo: Ariana Grande/Youtube It sucks to be kicked while you’re down, but perhaps a small consolation that it’s Ariana Grande who’s doing the kicking? Fast-fashion giant Forever 21, which is reportedly considering filing for bankruptcy in the face of flagging sales, is now being sued by the pop star for at least $10 million over allegedly using her likeness without permission.
The New York Times reports that a lawsuit filed in Los Angeles’s Federal District Court on Monday claims certain Forever 21 ads posted to the retail chain’s Instagram bear a resemblance to Grande’s “7 rings” music video . Court papers say a caption accompanying one of the posts is a riff on a lyric from “7 Rings” and that, in addition to similar styling, the ad employed a “look-alike model,” complete with Grande’s signature high ponytail.
Forever 21 also allegedly posted images directly from Grande’s “Thank U, Next” music video . According to the lawsuit, Forever 21 agreed under pressure from Grande’s lawyers to remove the unauthorized images in February but displayed them on social media until mid-April nonetheless.
After Grande released the hit song “Thank U, Next” last November, Forever 21 reached out to her representatives to suggest an endorsement deal that would be centered on social media, the lawsuit said. Grande’s representatives considered the deal but ultimately declined because the fashion retailer wasn’t willing to pay Grande enough.
The lawsuit alleges that the damages aren’t unreasonable since a single Grande Instagram post is worth “well into the six figures.” I don’t mean to get all Illuminati about this shit, but the figure Grande has requested in fact has seven rings.
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