All major conferences are paying independent betting monitors to make sure their athletes abide by the rules — and to catch those who are not.
37 states plus the District of Columbia now have it. Even before the ruling, Matthew Holt knew that many sports organizations were ill-equipped to ensure athletes, coaches and staff members weren’t among those laying money on whether the local team would cover the point spread.
“By the time it leaves their server, it’s just the hash full of numbers, letters, symbols,” he said. “We do the same thing on the sportsbook operator side and then we can compare the two hashes and look for matches.” The Mid-American Conference last year agreed to license its data and statistics to London-based Genius Sports, which supplies the information to sportsbooks. Financial details were not disclosed, but Chicago-based Navigate, which does research and data analysis for sports leagues and college conferences, estimated such a contract could be worth up to $1.5 million annually.
“I guess the short takeaway is Americans really like to gamble, particularly as it relates to sports betting,” Li said. “We continue to be on this pace that crushes expectations way back in 2018 when it was first legalized.” “In retail locations where you can bet anonymously, if you get the dollar amount below a certain threshold and nobody identifies you as that individual, then the sportsbook doesn’t have the ability,” Holt said. “They’re probably not going to be expected to know who you are. Everybody’s just expected to take reasonable care. But people betting $50 in the sportsbook are also not usually involved in nefarious activity.
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