The co-author of Tina Turner's autobiography and a former top Rolling Stone writer, Loder brought an air of legitimacy to MTV News. 'When MTV started out, I surely hated it as much as the next guy,' he admitted
The May 9 announcement that MTV News was being shuttered surely came as a surprise to many music fans of a certain age. This holds especially true for anyone who had stopped watching MTV altogether few decades ago — more specifically, right after the original “MTV’s Beavis & Butt-head” series ended its original five-year run in 1998.
His goal is comparatively mundane, if urgent nonetheless: to disperse the smoke from the cigarette he’s been puffing on during a brief break between takes. Attired in a black turtleneck, black jeans, black boots and a checkered brown jacket, Loder is seated on a wooden crate in an otherwise barren corner of the MTV studios.
Later, while reporting on the controversy over Madonna’s “Like a Prayer” video-cum-Pepsi Cola commercial and a Madonna impersonator who has been offering “unsolicited phone interviews,” Loder can’t resist smirking.Guns N’ Roses singer Axl Rose and MTV News anchor Kurt Loder during a backstage interview at the 2002 MTV Video Music Awards at Radio City Music Hall in New York City.
“I’m sure they just wanted to buy some credibility,” he says now of his hiring by MTV. “I had been writing for a long time, and I thought, ‘Why not? I’ll try it.’ After years of being around rock writers who take things real seriously, it’s good to be somewhere that doesn’t take it all that seriously and is willing to do dopey stuff. MTV is really good at doing stupid stuff. I mean, they do dumb stuff really well.
“They’ve been very good about that. We’ve had some run-ins — ‘You really shouldn’t do that story’ — and we always win. They really want to change, and they’re putting a lot of effort into changing. It’s not ‘The CBS Evening News’ or anything, but it’s honest and interesting.” He was initially stationed in Frankfurt, where he worked for AFN Radio. He was subsequently stationed in Munich, where he met his German wife-to-be, Kristina.
In addition to doing all of the writing for his daily “MTV News” spots, which air hourly, and his 30-minute “Week in Rock” show, he is also collaborating on a screenplay, tentatively titled “Born Again Ninja.” He laments not having more time for more outside writing, a situation unlikely to change as long as he films “MTV News” five days a week.
“I think there’s a lot of stuff that kids aren’t aware of, because there’s no media left to get it from,” he says. “You can’t read about a lot of new music in Rolling Stone, it’s going to take a long time to get there. So you have to read fanzines, and if you’re not reading Forced Exposure out of Boston, you’re not going to know about the latest Giant Sand record.
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