As Part of His NFT Debut, Jeff Koons Will Launch Sculptures Into Space and Place Them Permanently on the Moon | Artnet News

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As Part of His NFT Debut, Jeff Koons Will Launch Sculptures Into Space and Place Them Permanently on the Moon | Artnet News
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Jeff Koons is unveiling his first NFT collection, and a select group of corresponding sculptures will travel to the moon on a lunar lander:

, soon after he cut ties with Gagosian and David Zwirner to work solely with Pace.

The project is a collaboration between Koons and Pace Verso; NFMoon, a digital art and technology company founded by Patrick Colangelo; and 4Space, which was founded by Chantelle Baier as the first female-owned space company going to the moon, and is involved with Intuitive Machines, which designed the Nova-C lunar lander that will carry Koons’s work.

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