J. Cole and Eric Church are part of a group of minority owners purchasing a stake in the Charlotte Hornets NBA team.
The Charlotte Observer
, Cole is part of a group of minority owners, a cohort that also happens to include another North Carolina music hero: Country star Eric Church. Church is from Granite Falls, northwest of Charlotte, while Cole grew up in Fayetteville, to the east. The acquisition is being led by the Hornets’ current minority owner, Gabe Plotkin, alongside Atlanta Hawks minority owner, Rich Schnall. Jordan will still retain a minority stake in the team.
For Cole, getting in on a slice of NBA ownership action isn’t surprising considering his deep love of the game. After playing in high school, he tried out as a walk-on for the team at St. John’s University and nearly made the cut. As he wrote in a 2020 essay for, he was among 10 players invited back for a second day of tryouts, but ultimately decided to focus on music.
“Unlike basketball, in rap I was highly advanced beyond any of my peers,” Cole wrote. “Going from Fayetteville, NC, to New York was step one of my quiet but focused journey towards that goal… I was at a fork in the road. Turn left and live a life dedicated to basketball and the long and arduous pursuit of a far fetched NBA career. Or turn right and go do what you came here to do.”
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