Audi Design Boss Says Interiors Of New Models Will Take Priority Over Everything Else | Carscoops carscoops
Activesphere Concept. During the event, Licht noted that he put Sid Odedra, the head of UI/UX design, in the center of Audi’s design activities to lead the change.
“In the past the process was always the same: in the beginning, there was the combustion engine and platform,” Lichte described. “Then together with sales and marketing, we decided two-seater, or four-seater or six- or seven-seater, then we start designing the exterior design and in the end, interior. The future is exactly the opposite. And that’s why I put Sid [Odedra] and his department in the center of our design activities.
“We start with ‘what are the human needs?’ Human centricity is at the core of what we do. What does the user need? And then we build an interface because that’s the relationship between the user and the vehicle,” he said. “And then we build an interior around that, and takes the form of an off-road-focused coupe crossover and has a particularly intriguing interior. It comes complete with four lounge chair-like seats with integrated armrests and headrests.
If the Activesphere Concept is a preview of what to expect from Audi interiors in the future, we should all be very excited.
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