The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows! The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from July 7 to August 7. MBC’s “How Do You Play?” topped
,” “WSG Wannabe,” and “MSG Wannabe,” while its highest-ranking related terms included “perform,” “make music,” and “cheer on.” The program’s positivity-negativity analysis also revealed a score of 75.90 percent positive reactions.
” rose to second place after enjoying a 74.73 percent increase in its brand reputation index since last month, bringing its total score for August to 6,446,333.” held onto its spot at third place with a brand reputation index of 4,295,832, marking a 9.07 percent rise in its score since July.
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