With her new book Wildflower, the Brother Vellies designer and Fifteen Percent Pledge founder is finally telling her real story.
Fashion is a fickle world—one that’s all about keeping up appearances. Aurora James, the designer behind Brother Vellies and founder of the industry-shiftingOver the last decade, James has established herself as a force within fashion, thanks to her intentional approach to design and production. Brands are quick to describe their customer bases as communities, but with Brother Vellies, it’s not just marketing language.
“There was no purpose in telling my story if I wasn’t gonna be really, brutally honest about it. Sometimes you have to be willing to lose a little bit of your shine if it’s going to help other people—especially other young people who can realize that they’re not that different from you,” James tellsfrom a Lower East Side hotel just blocks away from where she originally launched Brother Vellies almost a decade ago.
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