Warner Bros.' Ryan Gould and Canva's Cliff Obrecht discussed how advertisers can foster brand loyalty through engaging campaigns.
One of the greatest challenges advertisers face today is reaching the right audiences. While a brand can expand its reach to become well known, that will not necessarily result in…
Perfection is rarely achieved in movies, but this heaven-sent concert doc hits the sweet spot. Over two days in January 1972, the Queen of Soul, Aretha Franklin — she was 29 at the time — sweeps into the New Temple Missionary Baptist Church in Watts in front of a congregation and testifies to God in song. The blessed thing took nearly half a century to come out because director Sydney Pollack failed to sync the image with the sound.
Google’s Kristen O’Hara on How AI Can Become a ‘Collaborative Partner’ to Creatives and ‘Save Education, Not Destroy It’ Gould and Cliff Obrecht, Canva’s cofounder and chief operating officer, discussed how advertisers can foster brand loyalty through engaging campaigns in theStudio, presented by Canva, at Advertising Week. In the digital age, breaking through the noise to capture people’s attentions has become especially crucial.
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