New VIP+ Analysis: James Cameron’s film series is distinct from Disney’s anchor IP and shows the benefit of more singular storytelling.
But now that “Avatar: The Way of Water” is showing incredible durability in theaters as it moves toward its third week since release, it raises a pretty basic question about optimal franchise maintenance.
Despite more significant opening weekends, sequels to “Doctor Strange” and “Black Panther” experienced sharp drops in weekend gross after their debuts, while “Top Gun: Maverick” saw much lighter weekend decline and ended up becoming the best film of the year as audiences kept coming back to the theater.
By contrast, the MCU does not do this. Its films frequently mix and match supporting characters despite whoever is the namesake of the movie, a practice dating back to 2010’s “Iron Man 2,” which introduced Scarlett Johansson as Black Widow two years before “The Avengers.” As the first film to release after “The Avengers,” “Iron Man 3” spent much of its runtime alluding to the prior film’s events, and Tony Stark’s Robert Downey Jr.
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