'Avatar' sequels are a huge risk for Disney, but you can't doubt James Cameron

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'Avatar' sequels are a huge risk for Disney, but you can't doubt James Cameron
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Disney is taking a huge risk on producing four sequels to 'Avatar.' However, under the careful watch of James Cameron, the potential reward outweighs the possibility of failure.

Disney is taking a big risk in continuing James Cameron's vision of four more "Avatar" films.

the film itself never quite entered the zeitgeist of pop culture the same way that "Star Wars," Marvel or even "Princess Bride" has. Previous systems used two cameras because filmmakers had determined that the human brain processed different information from different sides of the brain. So, one part of the brain would process the image's movement, while the other would process what was happening in the image.

"Avatar" was nominated for nine Academy Awards in 2010 and took home three — best achievement in cinematography, best achievement in visual effects and best achievement in art direction.Cameron has long teased that the first "Avatar" sequel will involve a deep dive into the oceans of Pandora. While moviegoers were enamored with the visuals, there wasn't an overwhelming emotional connection to the characters. It's one of the reasons toy sales were so poor, Jim Silver, CEO of TTPM, an online toy review site, said.One: Audiences have to have an emotional attachment to the characters. Look at characters like Iron Man or Han Solo, which have huge collector followings. People will buy merchandise, whether it's toys, T-shirts or coffee mugs, if they love the character.

To be sure, Disney has already been making "Avatar" merchandise for several years. "Pandora: The World of Avatar," an expansion area at Disney's Animal Kingdom in Orlando, Florida, opened in mid-2017.

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