New Avon fragrance celebrates women around the world and challenges people’s perceptions in the process
April 21, 2020 - 10:44 BST HELLO! Magazine Beauty giant Avon are celebrating women around the world with their new fragrance, Herstory – and challenging people's perceptions with their amazing new ad campaign too.
Changing Faces ambassador and Avon model Brenda commented:"Having alopecia and losing my hair left me feeling very out of place – I felt I had no control. Yet since I decided to embrace it, my confidence has rocketed. Now I work with my hair loss rather than hide away from it. By working with Avon on the Herstory launch campaign, I hope to show others that we define what beauty is and being unique is something that should be celebrated.
Herstory, retailing for £11, is described as a bold and modern fragrance, with notes of pink pepper, iris and patchouli. The launch, on the Avon website on April 30, coincides with Face Equality Week , a time to celebrate people with visible differences and to challenge people’s perceptions.
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