Waves of pink-clad moviegoers passed under cardboard palm trees on the frenzied first day of 'Barbenheimer.'
After a feverish drumbeat propelled forward by a mushroom cloud of memes, the most anticipated day on the year’s movie calendar finally arrived as “Barbie” and “Oppenheimer” — two movie opposites brought together by cross-marketing fate — landed in theaters.
“I don’t think I’ve seen anything like this,” says Michael O’Leary, president of the theater association, who compared the phenomenon to a sold-out Taylor Swift concert tour. “But while that’s an amazing special event that captures the cultural attention, it’s not accessible to everybody the way these two movies are. This is a phenomenon open to everyone, regardless of where they live.”
Warner Bros. said Friday that “Barbie” took in $22.5 million in Thursday previews, the best such tally of the year and a clear sign that the film will easily sail past $100 million for the weekend. Universal Pictures’ “Oppenheimer” notched $10.5 million in preshow ticket sales, a likewise strong start.
“Oppenheimer” has been hailed as a masterpiece; in my review, I called it “a kinetic thing of dark, imposing beauty.” The Associated Press’ Jocelyn Noveck called “Barbie” “brash, clever, idea-packed and most of all eye-poppingly lovely.”
Singapore Latest News, Singapore Headlines
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