Designer Batsheva Hay turned her brand’s Victorian prairie image on its head with Blitz Kid beauty.
“It’s a little early, but once you’re up there, you get that New York deli energy,” film icon Veronica Webb tells me from a basement kitchen on 38th and 7th avenue. It’s 8 am, we’re backstage at Batsheva, and her blue glitter cat eyes and swirly black-and-white-cookie nails are already runway perfect. “It proves that there’s nothing that a nice dress, some caffeine, and a schmear can’t fix,” Webb says with a laugh.
, after all. Here, inside Ben’s Kosher Deli, which celebrates its 50th anniversary this year, designer Batsheva Hay is ready to turn her brand’s Victorian prairie image on its head.“I was like, ‘What’s the thing I haven't done?’ I haven’t done anything sexy, whatever sexy means—I’m going to show skin,” Hay says of leaning into PVC mini-dresses, metallic bra tops, and beauty looks that embrace club culture. “I wanted to do something really fresh,” says Hay.
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