'Battle for your brain': What the rise of brain-computer interface technology means for you

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'Battle for your brain': What the rise of brain-computer interface technology means for you
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Computer brain interfaces used to be the stuff of science fiction. Now, headphones and earbuds with sensors that can read brain waves – and sell your data – are hitting the market. Experts say it’s time to establish rules of the road. (OnPointRadio)

MEGHNA CHAKRABARTI: Wearable tech, your Fitbit, smartwatch and the like. They can already do things like measure your heart rate or how well you're sleeping just based on how you're moving or signals through your skin. So, what do you think the next frontier might be in wearable tech? The next new thing devices can monitor and measure. Just think about it. Really think.

CHAKRABARTI: This is Tan Le, co-founder and CEO of EMOTIV, one of a new crop of companies that sees great potential in BCI or brain computer interface technology. LE: It's giving you feedback on your computer. So if I click on the icon to see what's going on in my brain at the moment, I can see what's happening in my brain. And then I can also see a report over the course of the day, when during the day my brain was in an optimal state. And then I can correlate that with what I was doing at that time.

LE: She said, Mommy, I want to see. And I said, This is mommy's brain. And she said, I want to see my brain. And I said, You're too little. So it doesn't fit her. But she's so intrigued by it. So in that case, we will invite volunteers within the organization to sign up for a research study where they will wear a device for a certain period of time. And what we do is we capture brain data from those experiences in order to try and map out what is the relationship between an environment that's conducive to teamwork and collaboration. This is something that doesn't actually achieve those desired outcomes.

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