Battle of billionaires: Musk's Starlink eyes India, Ambani resists

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Battle of billionaires: Musk's Starlink eyes India, Ambani resists
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NEW DELHI : Elon Musk is eager to bring his Starlink satellite broadband to India, but the world's richest man faces strong resistance from Mukesh Ambani, Asia's wealthiest, who runs Indian telecom giant Reliance Jio. Following a meeting with Indian Prime Minister Narendra Modi in the U.S. on Tuesday, Mus

NEW DELHI : Elon Musk is eager to bring his Starlink satellite broadband to India, but the world's richest man faces strong resistance from Mukesh Ambani, Asia's wealthiest, who runs Indian telecom giant Reliance Jio.

Starlink is lobbying India to not auction the spectrum but just assign licences in line with a global trend, saying it is a natural resource that should be shared by companies. An auction may impose geographical restrictions that will raise costs, it said in company letters made public by the Indian government this month.

The stakes are high for Musk. His push comes after a 2021 attempt to launch Starlink in India ran afoul of local regulators for taking bookings without a license, and just as he is in talks with India to set up a Tesla factory. Amazon declined comment. The Telecom Regulatory Authority of India, OneWeb and Starlink parent SpaceX, did not respond.AUCTION VS LICENSING

Ambani's Reliance Retail has locked horns with Amazon, but lags the U.S. rival in market share in the e-commerce space. Foreign satellite internet firms are concerned an auction by India will raise the likelihood of other nations following suit, increasing costs and investments, said one of the sources, an Indian adviser to a foreign company.

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