Beauty Influencers Are Adjusting To A More ~Au Naturel~ Look In Quarantine

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Beauty Influencers Are Adjusting To A More ~Au Naturel~ Look In Quarantine
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This week's newsletter: When lifestyle and beauty gurus can no longer get spray tans, injectables, and other beauty upkeep. And one YouTuber believes her skills have become more 'respected' during quarantine.

This is all to say that even though these small, relatively insignificant effects of a pandemic are, well, so minuscule and maybe trivial, everyone’s norms are being affected. For influencers who depend on their faces and looks for their lifestyles and income, those changes can be as small as having to buy lighter shades of makeup, or as existential as coming to terms with the more ~natural~ version of themselves.

“Quarantining has, in a way, made my job ‘easier,’” she told me. “As someone who creates content from home regularly and constantly finds new ways to be productive, get creative, and earn money online, this quarantine has let me hone in on my craft without the judgment of others.” She used to experience insecurities and judgments for aspiring to be an online talent working from home. Now she feels she has unique skills to help her cope with a quickly changing world.

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