Rio's Copacabana Palace is uplifting local culture by spotlighting the city's annual Copa Ball in a new campaign that documents a year-long delve into heritage.
Belmond's Rio location is celebrating 100 years along with the Carnival celebrations to take place this month. Image credit: Belmond and Fran ParenteLVMH-owned hospitality group Belmond is celebrating Carnival at the brand’s Copacabana Palace in Rio, Brazil.
This year marks the centennial of the hotel. The milestone is to be the underlying theme amidst this month’s Carnival celebrations.The hotel has been throwing the Copa Magic Ball since 1924, playing host to legendary guests such as Brigitte Bardot and Jayne Mansfield. This rich history is to be explored at the ball, featuring the theme ‘The Time Tunnel.’
Imaginings of the technicolor future will collide with the glittering Carnival celebrations of the past at the event. Guests will be able to experience moments from 1923 to 2123 via decor and ambiance. Honoring the culture in which a hotel or resort is situated, as well as giving back to the local community, helps global brands to infuse equity into their presence– something than can often border on appropriation. While conversations about appropriation are not being had everywhere, Canadian department store Holt Renfrew recently explored the topic .
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