Saturday’s NYFW show was dedicated to ‘a conscious generation determined to contribute to a peaceful future’, as Mastercard jewelry collaboration honors resilience.
resilience.Ukrainian designer Svitlana Bevza showed her latest collection, for Spring/Summer 2024, in New York September 9, as a tribute to ‘a conscious generation determined to contribute to a peaceful future’. The show, which included clean silhouettes and soft colors accented with marigolds and tulip buds to represent revival, came hot on the heels of a recently launched jewelry collaboration with Mastercard, which put red viburnum berries center stage, as a symbol of resilience.
At the core of the brand’s identity, is the idea of exploring Ukrainian heritage and traditional motifs, and re-purposing them for a contemporary audience, something which has become all the more pertinent over the past 18 months.
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