The Utah Black Chamber is using the upcoming NBA All-Star Weekend to highlight diversity in Utah and attract more of it to the Beehive State.
, 45% of NBA viewers are Black, making the NBA the only North American sport without a majority white audience.
The theme for the week is "Utah: Black and Open for Business – Quietly Navigating Success," which Shorter said is a reflection of the small but impactful Black community in Utah. He said there wasn't concern from the association about the All-Star game being held in Utah given the state's reputation. "We want to promote the game in every market and we have diverse players on almost every team," he said.For Shorter and other members of the Black Chamber, NBA All-Star Weekend is also a chance to change the narrative about race and diversity in Utah, where African Americans make up"Now granted, it was earned. But it's old.
"We have a lot of successful Black people in Utah, quiet as it's kept," Shorter said. "You may not hear about it, but there is space. It's not so much about retention; it is about making space."
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