'Business has become too focused on disruption. Why attack well-entrenched incumbents when the world offers so many opportunities to create value in undefined markets?' alansmurray on Beyond Disruption by BlueOceanStrtgy in Fortune (via YahooFinance)
a quarter century ago, “disrupt or be disrupted” has been a byword of business. But a new book out this week, , challenges that conventional wisdom. Written by W. Chan Kim and Renée Mauborgne, authors of , it argues business has become too focused on disruption. Why attack well-entrenched incumbents when the world offers so many opportunities to create value in undefined markets? CEOs would do better for themselves and for society if they pursued innovation.
“Our idea is meant to complement existing theories, not replace them,” Mauborgne told me last week. “Theories help us see, but they also act as blinders. You don’t have to disrupt to innovate. There is an alternative path that is often overlooked, where business and society can thrive together.”, about his effort to revive United Airlines. Munoz had an eventful five years at the helm, punctuated by the heart attack he suffered just days into the job.
By the way, both books illustrate the rising importance—and increasing difficulty—of maintaining trust with workers, customers, and society at large in today’s fishbowl business world. That’s what led
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