As Pixar’s sequel unexpectedly becomes the fastest-ever $1bn movie, and with Despicable Me 4 poised to top the box office, film-makers reveal the secrets of their successes – and why adults are the new superfans of family films
Today, considerably more cheerful records are being broken, thanks entirely to children’s films. Three weeks ago saw the release of, Pixar’s sequel to its 2015 animation about the emotions jostling for supremacy in the head of an 11-year-old girl named Riley.
When Holstein’s co-writer, Meg LeFauve, went to her local cinema on the first Saturday after the film’s release, she was struck by the sight of the popcorn queue snaking round the block. “At the end of the film,” she says, “everybody stood up and cheered. I thought: ‘Oh, OK, we might’ve touched a chord. This could be big.’”
While less obviously ambitious offerings such as Super Mario Bros , plus 2024’s Kung Fu Panda 4 and Garfield , were respectable performers, their target demographic is narrower and takings were correspondingly capped. Audiences’ responses also more closely mirror those towards “a full-blown comedy”, says Meledandri, than traditional family fare. “And comedy in theatrical films is becoming more and more rare.” Even rarer is mainstream comedy that translates across international territories – something at which the film’s Spanglish-jabbering minion characters are old pros.
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