Billionaire Girls Club, the women’s counter to Pharrell Willams’ streetwear brand for boys, is pinning its latest capsule on the dress codes of higher learning.
Sold online and at BBC IceCream stores nationwide, including the 5,000-square-foot flagship that opened its doors to Miami’s Wynwood neighborhood in Florida last month, the fall 2022 collection ranges from $50 to $350 and features ringer T-shirts and sweatshirts printed with apples, letterman “B”s, and Williams’ signature astronaut
disguised as the Queen of Hearts. “As someone who grew up wearing baggy tracksuits as school uniforms, I’ve always looked at American academic fashion with fascination,” said creative director Pan Jin, citing “Take Ivy,” the candid photography book credited with introducing collegiate style to Japan in the mid-60s, as her inspiration.
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