The most followed TikTok influencer, who has risen to fame without saying a word, Khaby Lame, has partnered with binance. He will act as a global brand ambassador for the exchange, helping debunk myths surrounding the crypto and blockchain space.
Crypto exchange Binance has partnered with Khaby Lame, the most-followed creator on TikTok, to increase awareness of Web3. The influencer will act as a global brand ambassador for the exchange, helping debunk myths surrounding the crypto and blockchain space.
Binance told Cointelegraph that Lame, with his signature style, will create content that clears up misconceptions around Web3. According to James Rothwell, an executive at Binance, Lame will bring relatability as Web3 adoption scales. Rothwell explained:
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