The lipstick brand has teamed up with Parade for a colorful collection.
for an unexpected but entirely awesome underwear collaboration.
Founded by two 22-year-olds and committed to sustainability, Parade and its recycled-nylon underwear may not seem like an obvious partner, but Bite's senior vice president and general manager, Laure de Metz, would beg to differ. "Like Parade, we are all about embracing bold color and can’t-stop-won’t-stop wear, no matter your shape," she said in a statement.
And how exactly will they do that? With underwear and Lip Crayon pairings, of course. The collection will offer three duos: Parade’s new Bite Brief with the Acai Smash Power Move Creamy Matte Lip Crayon, the Cherrybomb Thong with the Red Velvet Power Move Creamy Matte Lip Crayon, and the Balloon Thong with the Negroni Power Move Creamy Matte Lip Crayon.
That self-expression carries over into the collaboration's campaign, beautifully shot by photographers Stevie and Mada. The inclusive cast features drag queen West Dakota, and models Sam Swan and Roseline Lawrence wearing both the underwear an the lip colors in stunning shades of red, pink, and purple.
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