Bitso gave away nearly $400,000 to Brazilian soccer fans in QR code game by k_majch
The giveaway was part of a new sports marketing experiment from the Latin America-focused cryptocurrency exchange, which is working to expand its presence in Brazil.São Paulo Futebol Clube and the Palmeiras, viewers were invited to play a “game within a game” during the match toThe game consisted of trying to “catch” a QR code printed on the sleeve of the SPFC players’ jerseys during the live broadcast of the match.
When viewers “caught” one of the codes, they would be directed to a promotional landing page asking them for some personal details that were used to generate a voucher. Users then had seven days to redeem that voucher so that fiat funds would appear in their Bitso wallet, which they could then use to purchase crypto.
Bitso calculates that more than 36,800 fans participated in the promotion, estimating that it gave away the equivalent of approximately one bitcoin during every 10 minutes of the game. The company developed the promotion through its in-house creative lab,“If you caught the code, you would get 50 reais straight into your Bitso account,” Molina said.
in February. But Molina says that Bitso’s campaign was more dynamic, requiring viewers to wait for the right camera angle to snag the QR code off of a player's sleeve as they ran around the field.with popular sports teams worldwide, using the broad appeal of these clubs to introduce more people to digital assets in the markets they serve.
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