Emtek, which now runs BBM, will shut it down on May 31, it said Thursday. Users will need to download their photos before then.
The messaging service that was once was a beloved feature of BlackBerry phones is going away, becoming the lastest in a line of formerly popular chat apps to get the ax.
on Thursday. Despite investing in new features, Emtek wasn't able to jump start usage of the service, it said."We poured our hearts into making this a reality, and we are proud of what we have built to date," it continued."The technology industry however, is very fluid, and in spite of our substantial efforts, users have moved on to other platforms, while new users proved difficult to sign on.
Last decade, when BlackBerry devices were among the most popular smartphones, BBM served a similar role for the devices as iMessage plays on iPhones today. It was the default messaging service for BlackBerry devices and, because it was only available on Blackberry handsets, it was one of the primary reasons customers stuck with them.
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