You love to see it!
According to Torben Schumacher, general manager for Adidas Originals, the campaign “celebrates the idea that when creators join together, we can drive and inspire change." Adidas claims this will be part of a larger effort throughout 2020 to “use the power of teamwork to create and inspire positive change in local communities across the globe.”
With so many K-pop fans around the world, the inclusion of Jackson, Jisoo, Jennie, Rosé, and Lisa might just be the perfect vehicle to foster this change. Superstars indeed!
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