Bloomberg Goes Hollywood, With Plans to Mine News IP for TV and Film

The company will also launch a Screentime event this fall with Ted Sarandos, Ari Emanuel, Bryan Lourd and Donna Langley among the speakers.

The dinner was “a chance to meet a lot of the movers and shakers in the business and to say we’re here and we want to talk to you, we want you to come to our events, we want to interview you, want to tell your news,” Havens says.

The expansion “just kind of makes it a little bit more obvious and overt that we are investing where a lot of great stories are,” Havens adds. “We feel like there’s a ton of opportunity out here and we really have been more New York-centric in our history.” In terms of finding Bloomberg’s voice in entertainment content: “I think that we’re trying to find that sweet spot on business infotainment, where you learn something and it’s also interesting to watch, where there’s a central anchor, or character that is charismatic and draws you in. It might have some wit and humor in it but that fundamentally is a business show that you enjoy watching,” Havens says, citing projects about Theranos and the Fyre Festival as inspirations.

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