BMW's i Vision Dee concept hints at a dramatic rebirth for the 3 Series, using the firm's 'Neue Klasse' platform with radical new tech and design features
The side window line of the new BMW concept is set lower than on any of its existing production models. The glass is designed to display personalised welcome messages, digital icons and an avatar of the driver in full colour.
The design theme established at the front is mirrored at the rear of the i Vision Dee, with two new-look light panels separated in the middle and incorporated into a high-set bootlid. To this end, its latest concept car also includes what BMW calls a 'Mixed Reality Slider'. Using touch sensors incorporated into a fabric-covered dashboard, it allows the driver to determine the amount of digital content shown within the head-up display.
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