BMW's new chief executive urged employees to embrace change and to find inn...
FILE PHOTO: Oliver Zipse, board member of German luxury carmaker BMW attends the company's annual news conference in Munich, Germany, March 20, 2019. REUTERS/Michael Dalder/File Photo
Oliver Zipse addressed staff in an internal email a day after his predecessor Harald Krueger stepped down. BMW has lost ground to Mercedes-Benz producer Daimler in the past five years and seen rivals such as Tesla jump ahead in electric car sales. “We don’t always have to be first, but we most certainly have to be far better than our competitors in everything that we do. This applies not only to our products and services, but also to our processes and structures, as well as our costs,” he said.
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