Boeing has two tough problems to solve: how to fix its 737 Max jets and how to repair its reputation
A tragic crash of an Ethiopian Airlines jet that killed 157 people Sunday led to the worldwide grounding of its 737 Max jets, the company's most crucial plane.Now Boeing has to figure out how to fix the jets, and how to repair its reputation."This is a huge material issue, not only for its revenue flow ... but for its reputation," Jim Corridore, director of industrial equity research for CFRA Research, told First Move with Julia Chatterley.
Past crises for BoeingAboulafia said that Boeing has weathered worse crises before.The plunge in air travel that rocked the airline industry after the September 11, 2001 attack was a bigger threat because it wasn't clear if or when demand for air travel would return. US airlines all needed bailouts to survive that downturn.
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