Box CEO says it would be a disaster if the US-China trade war turned into a 'digital cold war'

The CEO of cloud company Box says we should be doing everything possible to avoid a 'digital cold war.'

. told CNBC on Thursday the U.S. should be doing everything possible to avoid a "digital cold war."Squawk AlleyThe entrepreneur addressed the importance of global trade and business with China. "I think the general volatility of the market, trade wars, tariffs, all of that is never a good thing for business. ... We want our customer base to be able to do trade globally in a very efficient way.

"We don't want to create a Balkanized internet where you're doing business on a per-country basis in a very different type of way," he continued. "What the tech industry is generally looking for is more stability and more long-term thinking around these approaches."

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