“Us” registered the biggest opening ever for an original horror movie, the biggest opening ever for an original R-rated movie and the biggest opening for an original live action movie since “Avatar” in 2009.
The sole new wide release this weekend, Universal's"Us" came in first place at the box office with $70.3 million, nearly doubling analysts' projections of $35 million to $45 million, according to estimates from measurement firm Comscore.
"Jordan Peele's understanding of the movie theater experience is on full display," said Paul Dergarabedian, a senior media analyst at Comscore."Social media blew up all weekend long with moviegoers recounting their personal experiences of watching the film. The only thing scarier than the movie itself was the FOMO that it inspired among fans."
"Jordan Peele's reputation as a filmmaker over the course of just two feature films has made him a star director and a box office draw for ravenous fans of horror and suspense," said Dergarabedian. The film's success builds on Universal’s strong showing in 2019, including the recent hits"How to Train Your Dragon: The Hidden World," which came in at No. 5 this weekend, earning $6.5 million for a cumulative $145.7 million, and"Glass," which earned $110.8 million domestically during its theatrical run.
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