The word is slang for supposed mental deterioration, particularly from over-consumption of trivial online content.
Oxford University Press declares “brain rot” – specifically, the kind brought on by digital overload – as its 2024 Word of the Year.
It has been quite a journey for brain rot, which triumphed over a shortlist of contenders including “lore”, “demure”, “romantasy”, “dynamic pricing” and “slop”. That usage surged by about 230 per cent over the past year. Mr Casper Grathwohl, president of Oxford Languages, the company’s dictionary division, said the term’s rise reflects the breakneck speed of social media-driven language change.
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