As production studios close, some marketers are hiring influencers for their video and animation skills at half the cost
But digital creators with specialized production skills appear to be better positioned than most to continue working with limited disruptions during an extended period of sheltering in place. Many have worked from home for years and are already equipped with the gear necessary to create content for brands who typically rely on high-touch production studios.
Whalar told Business Insider that it received a brief last week specifically asking for creators who could help with content creation for a planned television ad. The TikTok-focused influencer firm Sapphire Apps told Business Insider that it's been asking influencers to make animations and user-generated content for brands since its production studio shut down.
Singapore Latest News, Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
How Brands Can Successfully Engage With Consumers Quarantined Due To COVID-19Here's how brands can successfully engage with consumers quarantined due to COVID-19:
Read more »
11 Watch Brands That Will Turn You Into a Serious CollectorAudemars Piguet has been making watches since 1875, and they've only gotten better over time. The brand is known for making some of the thinnest styles, and it's the only luxury watch brand still owned by the founding families. If you want to invest in history, choose Ademars Piguet.
Read more »
Sophie Turner brands Joe Jonas a 'psychopath' for his isolation clothing choiceSophie Turner, thought to be pregnant, joked about her husband Joe Jonas' clothing choice while they self-isolate together during the coronavirus
Read more »
25 Jewelry Brands to Bookmark on InstagramFrom Jennifer Fisher to Mejuri, these are the best jewelry brands to follow and shop from on Instagram.
Read more »
See How Your Favorite Beauty Brands Are Fighting COVID-19Find out how beauty brands are giving back to fight COVID-19, from donating N95 face masks to generous sums of money to organizations — details
Read more »
Tailored Brands Adopts Poison PillThe retailer is trying to keep any person or group from gaining control of the company at a depressed stock price.
Read more »